Posts Tagged ‘Gymnastics’
Seth Rogen Placed on Olympic Gymnastics Team as Part of Marketing Deal for Pineapple Express
August 10, 2008 No Comments
Stoner icon Seth Rogen will participate in the Olympics as a member of the United States Olympic Gymnastics team. As part of a marketing partnership with Sony Pictures, the United States Olympic Committee agreed to place Rogen, 26, on the team as a replacement for the Hamm brothers.
According to United States Olympic Committee chairman Peter Ueberroth, the USOC was looking for help reaching the male 18-34 year old demographic. “Our focus groups indicated that 18-34 year old males don’t care about the Olympics. This group does not identify with ninety pound 18 year olds competing in sports like Rythmic Gymnastics.” He added.
Filed Under: Gymnastics, Olympics
